If you need to plan a route between two points A and B, then tools like Google Maps will provide what you need. You'll get a nice ETA (Estimated Time of arrival) based on the shortest path route.
But as you add stops to your trip, the problem gets trickier (more than 5 stops), the solution Google Maps can give you in these cases is no longer optimal.
Lets' say you manage a business that offers delivery services. What would be the shortest path through all the required stops to deliver all the packages? In this case, what is needed is not the shortest path between point A and B, but the optimal stop order. To solve this combinatorial problem a special algorithm is needed and that's exactly where our Prescriptive Analytics and Optimization approach can help.